The topics the two day Mobile March 2012 will include information and training in game development, mobile advertising and strategic planning as well as project management, mobile education, marketing, business opportunities and so much more.*

Developers! This year you’ll find long form introductory workshops for the three leading platforms.

Friday, March 16th


 Technical Workshops (Designed for programmers interested in learning mobile development) Business Track
1:00pm Microsoft Training
4 hours of introductory classroom style training by Jeff Brand from Microsoft to get you started developing apps on this platform!		 iOS Training
4 hours of introductory classroom style training by Bob McCune of TapHarmonic and Sam Kirchmeier of Livefront to get you started developing apps on this platform!		 Android Training
4 hours of introductory classroom style training by Jeffrey Sweeter from Cogi Systems to get you started developing apps on this platform!		 Loyalty through Mobile-Doug Rozen
Join the VP of AIMIA as he discusses the links between mobile engagement and loyalty.
2:30pm Mobile Strategy
The intersection of loyalty, social and mobile and enterprise implications.
4:00pm International Case Studies**
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Friday, March 16th

6:00pm Mobile 3D

Saturday, March 17th 

 8:00am-8:15am Welcoming comments 2012
Event organizers Justin Grammens, Phil Wilson, and Linda Cummings
8:15am Guy Thier-CIO, Bally Total Fitness
Launching a Mobile Strategy: A Report from the Frontlines

Bally Total Fitness has jumped into mobile on many levels. From employee to consumer, Thiers continues to integrate mobile strategies into this long-standing fitness brand. This CIO gets it!
Technical Track
 Business Track
 General Session Track 
9:20am 3D Programming for iOS: What is OpenGL ES and how does it fit into the Apple-verse
Are you interested in integrating 3D graphics in your applications, writing 3D games, or just learning about 3D development? Robert Altman will introduce you to important 3D concepts and tools.		 Actionable Mobile Stats and Trends for 2012
Lisa Foote presents fresh, data-based stats on usage, trends and opportunities in mobile. She’ll also highlight how to pitch them to your internal clients or external prospect or clients		 An Ecology of Gadgets
Dakota Brown talks about how the corpus of consumer computing has been partitioned into 3 distinct platforms; mobile computing, tablet-based computing, and terminal-based computing. He discusses how knowing your user’s predisposition to those platforms can empower you throughout the your mobile strategy
10:40am- Developing an Android RESTful Client App
Based on a Google I/O talk that was short on code, Jeremy Haberman and Brad Armstrong guide this presentation that provides it by walking through and providing an example app that fully implements the concepts.		 You Don’t Need a @#%! App
When many start exploring mobile marketing, it’s not uncommon for them to believe they need an app. Curt Prins will walk you through what to consider before you invest in what may turn out only to be a vanity app. Spirited discussions and mobile developers are always welcomed.		 Mobile Learning
Lisa Snyder, Superintendent of Lakeville Public Schools, and Bob Andersen of St. Mary’s University discuss integrating mobile tools in education.
12 Noon Lunch Discussion
Peter Pascale presents the annual landscape of mobile: A local mobile industry curated presentation.
1:00pm Windows Phone 7: From Zero to App
Fast paced but focused, Damon Allison will offer a solid foundation to Windows Phone 7.  Creating a Windows Phone 7 application using many API’s found in Windows Phone 7.5 and comparing and contrasting Windows Phone’s Metro UI with iOS and Android are just some of the highlights		 Games in iOS and Android
Aaron Banin and guests talk about the development and use of games across the two most popular platforms. This presentation will touch on business models and segmentation strategies, differences between platforms, monetization and much more.		 What Can The Beatles Teach Us About Mobile Web Design.
New technologies, increasingly sophisticated tastes of their listeners, and formulaic melodies teach us how to approach mobile web design
2:20pm Android UI Patterns
Vladan Pulec covers some major UI patterns like ActionBar, Multi-Pane layout, etc., gives examples, and provides a coding demo. This is for Android mobile developers with some prior knowledge of the platform.		 Get Your Liaise On
Breon Nagy explores the Engineering Liaison. A positon that acts as a buffer between the Engineers and the internal teams (Marketing, Support, Sales, etc) as well as a link to Developer Advocates for external partners (Apple, Google, Microsoft, etc).		 Automated Interactive Testing for iOS
Unit tests are fine, but you still need to test your app by hand. Rob Bajorek shows you how to save your time and your sanity with an automated “smoke test”. Using Zucchini, CoffeeScript, and iOS’s Accessibility interface, you can write scripts that enter text, tap buttons, and compare views to screenshots.
3:40pm iOS / Windows Phone Showdown This year iOS takes on an up-and-comer. Jeff Brand & Rory Lonergan  present this battle of the platforms and highlight developing differences…good and bad. Mobile Marketing Meltdown
Hayden Creque of Creque Law offers a primer on monetization and best practices for collecting, using and sharing consumer information. This interactive session goes beyond the legal speak to provide professionals with a clear best-practices framework for mobile application design and disclosure		 iPhone, QR Codes, and HTML5 (Oh, My!)
So you are ready to make the leap and launch your brand into the ever-growing world of mobile! But where do you start? Paul Bourdeux focuses this session for marketers and brand executives who are beginning to explore their different options in mobile marketing.
4:45pm Cocktails

*Agenda subject to change.