The Age of Mobile: How Mobile Behaviors Create Business Insights-Hugh Jedwell

We have past the Year of Mobile and moved into the Age of Mobile. It’s not because there are 1.4 mobile devices per American but because mobile infiltrated into our lives and become a mass behavior. Marketers and Business people know that the best solutions come from insights into your customers’ behaviors. This session will cover:

How do we know mobile is significant enough to impact mass behaviors?
What makes mobile important enough that it will change every business?
What behaviors has mobile created? Are they good or bad?
What’s different about mobile behaviors that makes it worth understanding?
How can you use these mobile behaviors to create value for your business/brand?


Bio:Hugh is the Executive Director of the Heartland Mobile Council, a non-profit he created to inspire and educate brands on how to use mobile effectively. He is a former brand marketer with 16 years at Kraft Foods, Palm, Procter & Gamble and Mobile Anthem. At P&G he was the first to integrate mobile into traditional media. He has his MBA from the Ross School of Business at the University of Michigan and a Bachelors in Mechanical Engineering from Northwestern University.

Why Mobile March: I’m interested in the innovation and mobile campaigns happening across the Heartland

Favorite App: Evernote.  It seems like a small thing, to have your notes sync across all devices, but it’s huge.  I use it for shopping lists, meeting notes, and even writing my book.