Our mobile devices have forever changed how close what we need is to our fingertips. We’ll explore the intent, proximity and nuances of the search engine landscape on the mobile browser. It’s no secret that Google is the dominant mobile search player and we’ll explore why mobile searches lead to direct actions, what Google expects from your mobile site in speed and experience, and what approach and tools will help you in providing the right mobile search experience.
Bio: Aaron Weiche has been involved with search marketing for over 10 years and has 15 years experience in the field of web design, development and online marketing. As COO of Spyder Trap in Minneapolis he works with organizations of all sizes from Fortune 100 to small businesses in all aspects of online marketing including search, social media, mobile, email, web design, e-commerce, analytics and more. Aaron has achieved certification of Google Analytics Individual Qualification (GAIQ). Aaron is featured speaker nationally on search engine optimization, mobile and web design as part of the Local University series. He has presented at events for SCORE Minnesota, MIMA Summit, ICBM, SearchFest, MnSearch, Progressive, SMX Advanced and SMX East workshops. He has been featured as a Local Search Ranking Factors contributing expert for reports in 2010-2013 and is a founding board member of the Minnesota Search Engine Marketing Association.
Why Mobile March: The connectivity and integration of our phones into every aspect of our lives, business and personal, is amazing. Having an event like Mobile March that focuses on mobile and it’s aspects of strategy, development, design and business purposes is invaluable. I also attended the very first Mobile March event!
Favorite App: Fitbit – Great interface design and usability. It’s made my health kick over the last year a lot more fun, engaging and data driven.