You Can’t Ignore the Tablet-Designing & Developing Universal Apps for Phones and Tablets-Lou Miranda

Hundreds of millions of tablets have been sold since the advent of the iPad. For consumers, tablets accounted for an increasing proportion of retail sales during the holiday season. For enterprises, the portability, ease of training, and security of tablets can’t be beat. Whether you create consumer-facing or employee-facing apps, can you afford not to have a tablet-optimized app in 2014?

Tablets provide significantly more area for the user to interact with, so an optimal experience involves a different layout than a phone has. Can you afford to produce both a phone and tablet version of your app? I will address the following questions:

-Is designing and developing for tablets too much to bite off for your organization?
-Are there reasonable ways of cutting costs when developing tablet apps?
-How much visual design and code reuse is there?
-How different is a tablet from a laptop, and how different is it from a phone?
-What platform technologies can we leverage to simplify universal apps?

20130710_M131197 Lou Eyeglasses HiRezBio: Lou Miranda is Mobile Practice Lead at Magenic Technologies, and has over 25 years of experience architecting enterprise software solutions. Lou has been working exclusively with mobility since 2008, and has done apps in Objective-C, Java-Android, Appcelerator Titanium, and PhoneGap. Publications include a ‘bible’ book on WebLogic Server and a stint as contributing editor at PC World. Lou has spoken at Modern Apps Live!, Mobile March, Enterprise Mobility Summit, Minnesota Government IT Symposium, Twin Cities Code Camp, Code Mastery, and local user groups. Lou blogs on enterprise mobile topics at and on the web site blog, and his enterprise mobile tweets can be followed @TheNewLou.

Why Mobile March: Mobile March is the pre-eminent local mobility event and reaches the broadest cross section of audience. I want to educate attendees about one of the defining topics for mobility in 2014.

Favorite app: Apple’s iWork suite. I use Pages, Keynote, and Numbers on my iPad Air to take meeting notes, create internal newsletters, create presentations for clients and conferences, and report Mobility Group stats to my boss. It’s all in the cloud, and the iPhone and OS X apps all have identical functionality, so I can make ad hoc changes on the run, or do long form data entry at my desk.